About Us
Play Football Asia Ltd is a company limited by guarantee, established for social purpose rather than private profit. Every pound we generate is reinvested into supporting sustainable football development, grassroots football and community initiatives across Asia.
Play Football Asia connects communities, organisations and partners to develop sustainable football initiatives across Asia. Through community engagement, stakeholder collaboration, partnership development and feasibility assessments, we help build the foundations for grassroots football projects that create lasting social impact. Our approach supports football development, youth development and community development by ensuring every initiative is built on local partnerships, shared understanding and long-term sustainability.
Rather than delivering programmes ourselves, we focus on the work that comes before programmes begin, helping communities and partners develop sustainable, locally-led football initiatives that are ready for investment and long-term success.
Our Vision
A future where every football initiative in Asia is built on strong partnerships, local ownership and sustainable foundations.
Our Mission
To advance sustainable football development across Asia by supporting community engagement, stakeholder collaboration, partnership development and feasibility, creating strong foundations for grassroots football initiatives that deliver lasting social impact.
Core Values
- Listen – We begin by understanding communities, their strengths and their aspirations.
- Collaborate – We believe lasting impact is achieved through strong partnerships and shared responsibility.
- Enable – We help create the conditions that allow sustainable football initiatives to grow.
- Sustain – We prioritise long-term development over short-term delivery.
- Empower – We support communities and organisations to lead their own future.
- Inspire – We believe football can connect people, create opportunities and strengthen communities.
Initiatives
Play Football Asia supports the development of sustainable football initiatives that strengthen communities and create lasting opportunities for children and young people across Asia. Working alongside local partners, we help create the foundations that enable initiatives to grow and deliver meaningful long-term impact.
Foundation & Feasibility
Working with communities and stakeholders to understand local needs, assess opportunities and develop sustainable, investment-ready football initiatives.
Partnership Development
Building strategic partnerships between communities, football organisations, businesses, NGOs and public sector organisations to create collaborative solutions and shared impact.
Community Engagement
Supporting communities through consultation, relationship building and inclusive engagement to ensure football initiatives reflect local priorities and encourage long-term ownership.
Grassroots Football Development
Supporting the growth of inclusive grassroots football by helping partners develop programmes that encourage participation, physical activity, confidence and social connection.
Education & Wellbeing
Promoting personal development, mental wellbeing, leadership and life skills through football, creating opportunities for young people both on and off the pitch.
Research & Innovation
Exploring new approaches, sharing good practice and developing practical solutions that strengthen football development across diverse communities.
Engagement Opportunities
Play Football Asia partners with businesses, NGOs, local authorities, football organisations and community groups to support sustainable football development across Asia. Through community engagement, stakeholder collaboration, partnership development and strategic planning, we help create football initiatives that strengthen communities, promote social impact and deliver long-term sustainable outcomes.
